Strategic management notes lecture notes, lectures 1 20. Human resources management and knowledge management. Ict in market research and ict in market researchand ict in market research marketing notesmarketing notes marketing strategy. Feb 14, 20 professor michael porter of harvard universitys school of business discusses competitive strategy and the role it can play in solving the worlds challenges. Download mba strategic management lecture notes pdf. Strategic managementunit i strategy and process 9conceptual framework for strategic management, the concept of strategy and thestrategy formation process stakeholders in business vision, mission and purpose business definition, objectives and goals corporate governance and socialresponsibilitycase study. Business strategy falls in the in the realm of corporate strategy. The strategic planning process, major kinds of strategies.
Marketing is the main function for keeping track of new product ideas. It is the process of defining intentions and allocating or matching resources to opportunities and needs, thus achieving a strategic fit between them. Nature, scope and concerns of corporate strategy as outlined below. Market penetration market penetration is the name given to a growth strategy where the business focuses on selling existing products into existing markets. Financial theory and corporate policy 2brealey and myers. Scribd is the worlds largest social reading and publishing site. K 2 1 strategy analysis lecture 2 business scope and the remote environment the role of insights in strategic analysis requires creative imagination business scope determines your playing field the domain of interest for the strategy to be developed the key concepts and tools for external analysis remote environment constantly. Business policy and strategic management learning objectives learn what business policy and strategy is all about.
Strategic procurement management is the process of planning, implementing, evaluating, and controlling strategic and operating purchasing decisions for directing all activities of the purchasing function toward opportunities consistent with the. The goals of corporate strategy are challenging not only for. Lecture notes communication for managers sloan school of. There are few lecture notes with me that i will share later. Mobility barriers prevent organization from moving from one group to other e. Strategic management is a nonending process and its dynamic nature is what makes it perfect as a management template for modernday organizations. Freely browse and use ocw materials at your own pace. Strategy a firms model of creating a competitive advantage strategy is about which industry to compete in corporate strategy and how to compete what you do differently visavis competitors business strategy strategy studies why some persistently outperform others ie rents persistent abnormal profits 3. Click link1 docx or link2 pdf to download document. Business level strategies low cost, differentiation, and focus that were. Ais chapter 1 lecture notes business process artificial. Strategy relates an organization to its external environment. Mba strategic management lecture notes pdf download mba 3rd. In fact the lessons are like the lecture notes of a classroom teacher, each with lesson objectives to begin with and a.
At this stage the notes have no historical accounts and hardly references. The lecture notes section includes the files associated with each lecture. The mission of the firm and the craft of the strategic agenda pdf 1. Pdf strategic procurement management lecture notes by. Therefore, corporate strategy deals with what industries or markets a firm seeks to compete in. Functional units of an organization are involved in higher level strategies by providinginput into the business unit level and corporate level strategy, such as providinginformation on resources and capabilities on which the higher level strategies. The objective is to provide you with a pricing toolbox, i. It can be involved and viewed with objectives designed framework strategy of the firm. Business strategy lecture notes colbourne college online. Posted in lecture notes leave a reply chapter 6 strategy analysis and choice. Strategy is a contingent plan as it is designed to meet the demands of a difficult situation. A collective designation for every strategy correlated with corporate management and actions strategy can be conceived at each level of organizations and activities.
Jan 26, 2015 posts about lecture notes written by kingfisherreigns. Course notes strategic analysis lecture 2 chapter 1 business models vision, mission, values learning objectives. Concept based notes business policy and strategic management. A strategy is an administrative course of action designed to. The execution of the strategy in an organization usually involves many operational daily decisions made by dierent executives, middle managers, and employees.
Strategy the theorys central management insight is about how a company can create value through the configuration and coordination of its multibusiness activities business policy refers to the. The notes do not replace the readings but should help with the lectures and should summarize some key information in a single place. To explore the components of a communication strategy and how to create one. It is an arrangement whereby the assets of two or more companies come under the control of one company. One should note that the labor efficiency and loyalty towards management can be. If the firm is undertaking a risky product strategy, it should undertake a risky financing strategy if and only if its financial strategy can have no impact on its product. Business strategy is concerned with achieving competitive advantage.
Specifically, to integrate the different functional areas of business e. Their input, advice, and lessons learned, both successes and failures, have been incorporated into this document so that we may all apply better strategic management processes in our organizations. Difference between business policy and strategic management. However, before moving into them, best to go ahead and lay out how corporate strategy is described. Special thanks is extended to those who participated in the case studies by sharing the details of their strategies.
A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. Audience this tutorial is prepared keeping in mind the need of beginners who are keen on taking up management career to help them understand the basics of strategic management. For all other enthusiastic readers, this tutorial is a good learning material. Strategy determines the direction in which the organization is going in relation to its environment. As well as a renowned qualification from a worldclass business school, you also gain access. Porters frameworks and the resourcebased view of the firm pdf 1 1. A risky product strategy can be made even riskier by a risky financing strategy that can impact the product market or the product market strategy. Financial policies and strategies of corporation are associated with the raising and use of funds. The strategic market plan is not a marketing plan, it is a plan of all aspects of an organizations strategy in the market place. Once corporate strategy is established in the product markets, corporate. Strategic management notes lecture notes, lectures 1.
From strategy to business models and to tactics ramon casadesusmasanell joan enric ricart november 2009 abstract the notion of business model has been used by strategy scholars to refer to the logic of the firm, the way it operates and how it creates value for its stakeholders. This section includes a selection of lecture notes and guest presentations from the course. The concept of strategy the concept of strategy in business has been borrowed from military science and sports where it implies out maneuvering the opponent. Businesslevel strategy is concerned with the way a business seeks to compete successfully in its particular market. Corporate governance concept, issues, models, evolution and significance. A strategic plan is an overall defined course of organizational action for a set period of time that guides daytoday decisionmaking and activity. Corporate financial policies and strategy, corporate. The distinction between strategic thinking, strategic management and strategic planning 45 strategy in actionquick strategic thinking in unfavourable circumstances45 strategy in actionsony the disruptive innovator 50 principles for the successful use of strategy 61 finding the right strategic mix of entrepreneurial creativity and. The subject is situational and so a script will never be enough but is meant to imbibe in student a sense and direction of tact of management. Game theory w4210 course notes columbia university. Marketing is a shortterm business strategy marketing is an independent function of a business. Jun 01, 2011 a second theme is that electronic commerce has become a vital strategicmanagement tool. The attached pdf file will help you in your studies for business strategy and help you clearing your semestertrimester exams with ease.
Strategies can be classified into corporate, businessunit and. Business strategy course on line course goal the goal of this unit is to give learners the knowledge and understanding of how a business unit can strategically organize and plan for likely future outcomes in order to be successful. The library is situated at the northern wing of the quadrangle of the ssblock on the first and second floor within proximity of lecture theatres, laboratories, and classrooms. Igor ansoff introduced the concept of synergy to corporate strategy. This ultra modern library building is airconditioned and supported with fans. Every organisation should have a risk management strategy, designed to achieve the principles set out in this publication. An increasing number of companies are gaining competitive advantage by using the internet for direct selling and for communication with suppliers, customers, creditors, partners, shareholders, clients, and competitors who also may be dispersed globally.
The output from the ansoff productmarket matrix is a series of suggested growth strategies which set the direction for the business strategy. The purpose of this course is to enhance your ability to do the job of a general manager responsible for strategic performance. The attached pdf file will help you in your studies for business strategy and help you. A strategy is an administrative course of action designed to achieve success in the. Lecture notes taxes and business strategy sloan school. Competition is stronger within groups than between groups. Levels of strategy 2 corporate level strategy is concerned with the overall purpose and scope of an organisation and how to add value to business units. Business strategy usually occurs at business unit or product level emphasizing the improvement of competitive position of a firms products or services in an industry or market segment served by that business unit. The strategic management subject is in effect since history but has been taught as a syllabus of recent, to win over the various limiting factors attached with the organisation. Ais chapter 1 lecture notes free download as powerpoint presentation. After you work out this lesson, you should be able to. Business strategy lecture notes colbourne college on. Putting the two bounds we have found on the price of a call option into one. Both corporate objectives and corporate strategy bring together and describe the firm.
An organizations strategy is a combination of a general line of actions and business approaches that executives andor managers dene in order to achieve business objectives, be competitive in the market, and constantly attract cus tomers. Corporate financial strategy is a business method in which financial mechanisms are used to evaluate the expected success and consequences of projected business strategies and projects. The core concepts and managing the global supply chain. Corporate strategy is basically concerned with the choice of businesses, products and markets of the company. The process of strategic market planning yeilds a marketing strategy s that is the framework and the development of the marketing plan. Corporate governance concept, issues, models, evolution and. Using licensing in and out as part of a corporate technology strategy.
To define the characteristics of managerial communication. Marketing management notes unit 1 indian economy notes legal method lecture notes 140. Normally, a management strategy is considered to consist of the three hierarchies. Once corporate strategy is established in the product markets, corporate finance strategy can be planned. Week 112 strategic management ppt slides lecture notes, lectures 6 corporate level strategy lecture notes, lectures 7 mergers and acquisitions cooperative strategies summary crafting and executing strategy thompson, peteraf, gamble, strickland stategic management assignment 1 2017 good tesla motor case study report. Strategic management notes lecture notes, lectures 1 20 studocu. Know the framework and importance of strategic management. Hi fellas, check out this superb ebook on strategic management for mba and management students. Strategy provides direction in which human and physical resources will be deployed for achieving organizational goals in the face of environmental pressure and constraints. Strategic groups are defined by firms operating similar strategies or competing on similar bases.
The application of that strategy should be embedded into the organisations business systems, including strategy and policy setting processes, to ensure that risk management is an intrinsic. Have an understanding of corporate vision and mission. Comparing strategy a with b, strategy b has higher or equal future payoffs, which means strategy b should cost more than strategy a now. July 2012 these lecture notes cover a number of topics related to strategic pricing. Find materials for this course in the pages linked along the left. Alex shapiro 1 lecture notes 9 the capital asset pricing model capm i. It is the absorption or fusion of one company by another. Jofre foreword the present report is the result of an ongoing study on the patterns and trends on both the theory and practice in the field of strategic management. It is an ongoing process for future course of action. Mba strategic management lecture notes pdf download mba.
The term strategy began to be used in business with increase in competition and complexity of business operations. Customer segmentation and customer value proposition pdf 4. Posts about lecture notes written by kingfisherreigns. Lecture notes strategic management i sloan school of. Strategic management 14mba25 strategic management subject code. A business strategy has to be aligned to the business model of the company. Strategic management lecture notes,ebook,pdf download for. Concept based notes business policy and strategic management mba dr tripti vijaywargia.
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